Asian communication theory
type: Concept
broader: paradigms, traditions, and schools
broader: non-western orientations
broader: cultural orientations
definition: Asian communication theory refers to the body of literature covering concepts and theories derived from the rereading of Asian classical treatises, non-Eurocentric comparisons, East-West theoretical syntheses, explorations into Asian cultural concepts, and critical reflections on Western theory. This entry will begin with a definition of Asian communication theory and then will examine Asian communication theory in relation to the seven communication traditions that Robert Craig elucidated in 1999: rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, socio-cultural, and critical. [Source: Encyclopedia of Communication Theory; Asian Communication Theory]

concepts
type: Collection
type: ConceptGroup
member: Asian communication theory

cultural orientations
type: Concept
narrower: Asian communication theory

non-western orientations
type: Concept
narrower: Asian communication theory

paradigms, traditions, and schools
type: Concept
narrower: Asian communication theory