advertising
type: Concept
narrower: advertising and aggression

advertising and aggression
type: Concept
broader: violence and aggression
broader: advertising
definition: Although the presence of aggression in television programming has been thoroughly investigated, aggression in television commercials has received considerably less attention from researchers. However, the study of aggression in television commercial content (especially commercials frequently viewed by children and adolescents) is indeed important, given that approximately 15% to 20% of all television content is devoted to commercials, with the average viewer exposed to approximately 60,000 commercials per year. [Source: Encyclopedia of Children, Adolescents, and the Media; Aggression, Advertising and]

concepts
type: Collection
type: ConceptGroup
member: advertising and aggression

violence and aggression
type: Concept
narrower: advertising and aggression