BIRGing
Definition Basking in reflected glory, also known as BIRGing, refers to the tendency of individuals to associate themselves with the successful, the famous, or the celebrated. A baseball fan's use of the inclusive term we to describe the victory of his or her favorite team (as in “We won”) is an example of BIRGing. [Source: Encyclopedia of Social Psychology; Basking in Reflected Glory (Birging)]
basking in reflected glory
concepts
social cognition
the self