buying behavior
type: Concept
broader: marketing
definition: Buying behavior, a component of consumer behavior, involves how people, in their roles as individual, household, and organizational consumers, seek satisfaction of their needs and wants through product acquisition and use. The focus is also often on the motivating factors that drive consumers to buy a certain brand of product. [Source: Encyclopedia of Business in Today's World; Buying Motives/Behavior]

concepts
type: Collection
type: ConceptGroup
member: buying behavior

marketing
type: Concept
narrower: buying behavior