concepts
type: Collection
type: ConceptGroup
member: consumer needs and wants

consumer needs and wants
type: Concept
broader: marketing
definition: Needs and wants reside within the discipline of motivation and are closely interlinked. Needs are the manifestation of physiological, personal, and/or social motives and wants are the means of fulfilling them. [Source: Encyclopedia of Business in Today's World; Consumer Needs and Wants]

marketing
type: Concept
narrower: consumer needs and wants