competency trap
concepts
Core competencies are fundamental ways in which a firm excels. In nature, a cheetah's core competency would be its ability to outrun its prey, an eagle's would be its sharp eyesight, and the core competency of a cactus would be its ability to survive for long periods without water. [Source: Green Business: An A-to-Z Guide; Core Competencies]
core competencies
strategic management