concepts
type: Collection
type: ConceptGroup
member: customization

customization
type: Concept
broader: manufacturing and operations
definition: Customization refers to the efforts of companies to offer goods and services specifically designed or customized according to the needs of a particular customer, a group of customers, or an entire market (country). The core of customization or customization strategy is the focus on specific customer needs. [Source: Encyclopedia of Business in Today's World; Customization]

manufacturing and operations
type: Concept
narrower: customization