commercial fraud
type: Concept
narrower: deceptive advertising

concepts
type: Collection
type: ConceptGroup
member: deceptive advertising

consumer fraud
type: Concept
narrower: deceptive advertising

deceptive advertising
type: Concept
broader: marketing ethics
broader: consumer fraud
broader: commercial fraud
definition: As it is used by regulators, the courts, and social scientists, deceptive advertising is a technical, legal term: A deceptive advertisement is one that involves a representation, omission, or practice likely to mislead a reasonable consumer. To be regulable under the law, however, a further condition must be met: The deception must be “material,” which is to say that it must be likely to detrimentally affect the consumer's purchasing decisions. [Source: Encyclopedia of Business Ethics and Society; Deceptive Advertising]

marketing ethics
type: Concept
narrower: deceptive advertising