concepts
type: Collection
type: ConceptGroup
member: elaboration likelihood theory

elaboration likelihood theory
type: Concept
broader: psycho-cognitive orientations
broader: interpersonal concepts
definition: John Cacioppo and Richard E. Petty's elaboration likelihood theory (ELT) deals with the ways in which communicators process persuasive messages. The theory describes two cognitive levels through which communicators process issue-related arguments and explains how these two routes differ. [Source: Encyclopedia of Communication Theory; Elaboration Likelihood Theory]

interpersonal concepts
type: Concept
narrower: elaboration likelihood theory

psycho-cognitive orientations
type: Concept
narrower: elaboration likelihood theory