concepts
type: Collection
type: ConceptGroup
member: ethics of persuasion

ethics of persuasion
type: Concept
broader: marketing ethics
definition: When we purposely use communication to influence others (their values, attitudes, emotions, beliefs, and actions), then we are engaging in persuasion for or against something. Adding media to the mix, so that we can extend our influence, makes us propagandists. [Source: Encyclopedia of Business Ethics and Society; Ethics of Persuasion]

marketing ethics
type: Concept
narrower: ethics of persuasion