concepts
gender and sexuality
According to gender schema theory, children's preexisting beliefs about men and women, or their gender schemas, shape their attention to novel and familiar stimuli, their interpretation of current situations, their memory of past events, and their decisions regarding their own behavior. Because media portrayals of gender and gender roles are often highly stereotypical, concern has been raised about the role of media exposure in children's development of stereotypical gender schemas. [Source: Encyclopedia of Children, Adolescents, and the Media; Schemas/Scripts, Gender]
gender schemas/scripts
theories