brainstorming
type: Concept
broader: idea generation

concepts
type: Collection
type: ConceptGroup
member: idea generation

idea generation
type: Concept
alternative label: ideation
broader: new product development
broader: innovation (business)
definition: the first stage of the new-product development process, in which ideas are elicited from a variety of sources, such as marketing research, customers, competitors, intermediaries, suppliers, research and development, and the sales force;. . [Source: Dictionary of Marketing Communications; Idea Generation]
narrower: brainstorming

innovation (business)
type: Concept
narrower: idea generation

new product development
type: Concept
narrower: idea generation