concepts
cultural orientations
Speculation in classical India concerning the effects of art and language arguably began in a fully developed form with Bharata's Natyas'astra (composition dates range from 100 BCE to 400 CE). A vital concept in explaining the impact of the dramatic (and later, poetic) arts was the notion of rasa. [Source: Encyclopedia of Communication Theory; Indian Rasa Theory]
indian rasa theory
non-western orientations