methods
type: Collection
type: ConceptGroup
member: primary data

primary data
type: Concept
broader: secondary research
broader: secondary data analysis
definition: original data collected for the specific information needs of the current research effort, as opposed to data that already exists; research collected directly from the marketplace. [Source: Dictionary of Marketing Communications; Primary Data]

secondary data analysis
type: Concept
narrower: primary data

secondary research
type: Concept
narrower: primary data