concepts
foreign policy
Public diplomacy is the primary communication tool for governments to influence public opinion in foreign countries and as such, a vital tool in managing the reputation of countries. While traditional diplomacy is conducted between governments, public diplomacy is direct communication between a government (or governmental organization) and foreign citizens to evoke favorable opinions, attitudes, or behavior toward the country, its policies, and people. [Source: Encyclopedia of Public Relations; Public Diplomacy]
public diplomacy