concepts
type: Collection
type: ConceptGroup
member: public image

issues in crisis management
type: Concept
narrower: public image

public image
type: Concept
broader: issues in crisis management
definition: Public image is how people feel and think about a particular organization, regardless of facts sometimes. Companies and organizations portray and characterize themselves through marketing campaigns that indirectly tell the public how they should feel about said company. [Source: Encyclopedia of Crisis Management; Public Image]