methods
type: Collection
type: ConceptGroup
member: quantitative content analysis

concepts in gender in the media
type: Concept
narrower: quantitative content analysis

quantitative content analysis
type: Concept
broader: concepts in gender in the media
definition: There are numerous useful definitions of the quantitative research method of content analysis as it pertains to the examination of media messages. One brief and particularly useful definition describes content analysis as a research methodology in which media messages are systematically examined, summarizing their characteristics by using procedures to categorize the content into carefully constructed types or groups. [Source: Encyclopedia of Gender in Media; Quantitative Content Analysis]