aspirational groups
automatic groups
concepts
consumer behavior
dissociative groups
formal groups
group decision making
group influence
identity and self
informal groups
peer groups
population groups
primary groups
A reference group is any group that people use as a point of comparison to form their own attitudes, values, beliefs, and behaviors. For example, new college students may use older (and presumably wiser) college students as a reference group to form their attitudes about politics, what clothes to wear, how much alcohol to drink, what music to listen to, what restaurants to frequent, and so on. [Source: Encyclopedia of Social Psychology; Reference Group]
reference groups
secondary groups
types of groups and subgroups
virtual membership groups