advertising
type: Concept
narrower: relationship marketing

concepts
type: Collection
type: ConceptGroup
member: relationship marketing

marketing
type: Concept
narrower: relationship marketing

relationship marketing
type: Concept
broader: marketing
broader: advertising
definition: Relationship marketing is often used interchangeably with other terms, such as one-to-one marketing, behavioral marketing, database marketing, and customer relationship marketing, all of which mean more or less the same thing. The strategy is at the heart of a new digital marketing paradigm that emerged during the 1990s with the rapid growth and commercialization of the Internet. [Source: Encyclopedia of Children, Adolescents, and the Media; Relationship Marketing]