changing awareness, opinion, and behavior
concepts
During the 1980s, analysts developed the resource mobilization perspective to better understand and explain the emergence, significance, and impact of the social movements of the 1960s and 1970s. Resource mobilization is at root a theory explaining how individuals and groups overcome resource inequalities and organize themselves to pursue desired social, cultural, or political change. [Source: Encyclopedia of Social Problems; Resource Mobilization]
resource mobilization
social movements