concepts
type: Collection
type: ConceptGroup
member: sales promotion

promotion (marketing)
type: Concept
narrower: sales promotion

sales promotion
type: Concept
broader: promotion (marketing)
definition: promotional marketing activities and programs (other than advertising, direct marketing, public relations) involving a wide range of limited-time inducements designed to stimulate relatively quick consumer action and dealer or sales force support and effectiveness, as well as to add value to the firm's offering; aim is typically for immediate or short-term results. [Source: Dictionary of Marketing Communications; Sales Promotion]