concepts
type: Collection
type: ConceptGroup
member: seasonality

marketing
type: Concept
narrower: seasonality

seasonality
type: Concept
broader: marketing
definition: The main component of seasonal variation in climate is the magnitude of temperature change between winter and summer. The concept of seasonality is also important for many other aspects of the natural environment and human activities that are driven by climate. [Source: Encyclopedia of Environmental Change; seasonality]