methods
type: Collection
type: ConceptGroup
member: survey research

inquiry and research
type: Concept
narrower: survey research

survey research
type: Concept
broader: inquiry and research
definition: Survey research is a specialized type of research used primarily in quantitative research, although it may also be employed in qualitative contexts. Its chief function is to gain insights concerning the characteristics of a particular group of people (e.g., demographic characteristics, purchasing habit, attitudes, or behaviors). [Source: Encyclopedia of Sports Management and Marketing; Survey Research]