people
microbehaviorist theory
key people in social theory
American social theorist of the twentieth century, George Homans (1910–1989) was the founder of behavioral sociology, the first and arguably the most prominent sociological exchange theorist, and the architect of a highly controversial approach to theory construction in sociology. Homans was the first sociologist to outline the sociological implications of psychologists’work on learning or behavioral theory, particularly the operant conditioning paradigm of B. F. Skinner. [Source: Encyclopedia of Social Theory; Homans, George]
American social theory
George Homans