databases and consumers
type: Concept
definition: At the beginning of the twenty-first century, data-driven marketing is ubiquitous and shaping business practice in a growing number of markets. The decreasing cost of information technology, datastorage systems, and data analytical services permits seamless and systematic consumer surveillance as well as increasingly sophisticated production of consumer representations. [Source: Encyclopedia of Consumer Culture; Databases and Consumers]
broader: trends in consumer culture

trends in consumer culture
type: Concept
narrower: databases and consumers

concepts
type: Collection
type: ConceptGroup
member: databases and consumers