marketing and customer value
territorial strategy and regions
hospitality management
franchises: starting
economics of international business
new venture management
distribution (business)
franchises: legal aspects
entrepreneurs in franchising
franchisee and franchisor
Franchising is a contractual arrangement between two parties that is found both in retailing and in international markets. This form of licensing has grown tremendously in the last 10 years or so (Lamb, Hair, & McDaniel, 2002, p. [Source: Encyclopedia of Health Care Management; Franchising]
franchising
concepts