marketing and customer value
type: Concept
narrower: franchising

territorial strategy and regions
type: Concept
broader: franchising

hospitality management
type: Concept
narrower: franchising

franchises: starting
type: Concept
broader: franchising

franchising
type: Concept
broader: economics of international business
broader: marketing and customer value
broader: new venture management
broader: distribution (business)
broader: hospitality management
narrower: franchises: starting
narrower: franchises: legal aspects
narrower: entrepreneurs in franchising
narrower: territorial strategy and regions
narrower: franchisee and franchisor
definition: Franchising is a contractual arrangement between two parties that is found both in retailing and in international markets. This form of licensing has grown tremendously in the last 10 years or so (Lamb, Hair, & McDaniel, 2002, p. [Source: Encyclopedia of Health Care Management; Franchising]

economics of international business
type: Concept
narrower: franchising

new venture management
type: Concept
narrower: franchising

distribution (business)
type: Concept
narrower: franchising

franchises: legal aspects
type: Concept
broader: franchising

entrepreneurs in franchising
type: Concept
broader: franchising

franchisee and franchisor
type: Concept
broader: franchising

concepts
type: Collection
type: ConceptGroup
member: franchising