psycho-cognitive orientations
Definition Inoculation theory was devised by William McGuire in the early 1960s as a strategy to protect attitudes from change—to confer resistance to counterattitudinal influences, whether such influences take the form of direct attacks or sustained pressures. Nature of Inoculation Inoculation theory consists of two elements: threat and refutational preemption. [Source: Encyclopedia of Social Psychology; Inoculation Theory]
interpersonal concepts
influence (psychology)
inoculation theory
concepts