negative advertising
type: Concept
definition: Negative political advertising is the process by which candidates, parties, and groups promote themselves and their viewpoints by attacking the opposition in a paid space or time medium. Unlike positive political advertising messages, which give potential voters reasons to vote for a candidate or an issue, a negative ad provides information on why potential voters should not vote for the opposing candidate or issue position. [Source: Encyclopedia of Political Communication; Negative Advertising]
broader: media

media
type: Concept
narrower: negative advertising

concepts
type: Collection
type: ConceptGroup
member: negative advertising