political communication theory
type: Concept
narrower: priming

social cognition
type: Concept
narrower: priming

methods
type: Concept
narrower: priming

political concepts
type: Concept
narrower: priming

priming
type: Concept
definition: Priming is a psychological process in which exposure to a stimulus activates a concept in memory that is then given increased weight in subsequent judgment tasks. Priming works by making the activated concept accessible so that it can be readily used in evaluating related objects. [Source: Encyclopedia of Survey Research Methods; Priming]
broader: social cognition
broader: political concepts
broader: political communication theory
broader: methods
broader: learning and perception

learning and perception
type: Concept
narrower: priming

concepts
type: Collection
type: ConceptGroup
member: priming