production management
type: Concept
narrower: product development

concepts
type: Collection
type: ConceptGroup
member: product development

product development
type: Concept
definition: Product development involves substantial modification of existing products that can be marketed to current customers through established channels. This strategy is often adopted either to prolong the life cycle of current products or to take advantage of a favorite reputation or brand name. [Source: Dictionary of Strategy: Strategic Management A-Z; Product Development]
broader: production management
broader: manufacturing and operations

manufacturing and operations
type: Concept
narrower: product development