greenwashing
organization and administration
social service public relations
brand management
community-institutional relations
hospital-patient relations
media relations
hospital-physician relations
issues in crisis management
marketing and customer value
interinstitutional relations
marketing ethics
corporate identity
health service public relations
interdepartmental relations
consumer satisfaction
Public relations is a management function, because it manages the relations between the company and its publics. It is a bridge between the organization and its environment. [Source: Dictionary of Strategy: Strategic Management A-Z; Public Relations]
mass communication
promotion (marketing)
public relations
concepts