greenwashing
type: Concept
broader: public relations

organization and administration
type: Concept
narrower: public relations

social service public relations
type: Concept
broader: public relations

brand management
type: Concept
broader: public relations

community-institutional relations
type: Concept
broader: public relations

hospital-patient relations
type: Concept
broader: public relations

media relations
type: Concept
broader: public relations

hospital-physician relations
type: Concept
broader: public relations

issues in crisis management
type: Concept
narrower: public relations

marketing and customer value
type: Concept
narrower: public relations

interinstitutional relations
type: Concept
broader: public relations

marketing ethics
type: Concept
narrower: public relations

corporate identity
type: Concept
broader: public relations

health service public relations
type: Concept
broader: public relations

interdepartmental relations
type: Concept
broader: public relations

consumer satisfaction
type: Concept
broader: public relations

public relations
type: Concept
definition: Public relations is a management function, because it manages the relations between the company and its publics. It is a bridge between the organization and its environment. [Source: Dictionary of Strategy: Strategic Management A-Z; Public Relations]
narrower: social service public relations
narrower: corporate identity
narrower: hospital-physician relations
narrower: consumer satisfaction
narrower: interdepartmental relations
narrower: interinstitutional relations
narrower: greenwashing
narrower: health service public relations
narrower: media relations
narrower: community-institutional relations
narrower: brand management
narrower: hospital-patient relations
broader: mass communication
broader: promotion (marketing)
broader: organization and administration
broader: marketing ethics
broader: issues in crisis management
broader: marketing and customer value

mass communication
type: Concept
narrower: public relations

promotion (marketing)
type: Concept
narrower: public relations

concepts
type: Collection
type: ConceptGroup
member: public relations