social psychology research
type: Concept
narrower: semantic differential

methods
type: Concept
narrower: semantic differential

psycholinguistics
type: Concept
narrower: semantic differential

semantic differential
type: Concept
definition: Semantic differential is a term used to refer to a method of measuring different dimensions of meaning underlying responses toward an object. This procedure involves presenting individuals with opposing adjective pairs (e.g., good-bad, strong-weak, fast-slow) and asking them to identify where on the scale they feel the object fits in relation to the two adjectives. [Source: Encyclopedia of Measurement and Statistics; Semantic Differential]
broader: social psychology research
broader: psycholinguistics
broader: personality tests
broader: methods

personality tests
type: Concept
narrower: semantic differential

methods
type: Collection
type: ConceptGroup
member: semantic differential