social psychology research
methods
psycholinguistics
Semantic differential is a term used to refer to a method of measuring different dimensions of meaning underlying responses toward an object. This procedure involves presenting individuals with opposing adjective pairs (e.g., good-bad, strong-weak, fast-slow) and asking them to identify where on the scale they feel the object fits in relation to the two adjectives. [Source: Encyclopedia of Measurement and Statistics; Semantic Differential]
personality tests
semantic differential