legal issues in entrepreneurship
trademark infringement
Trademarks are commercial symbols to which legally enforceable rights are attached, which are intended to protect businesses' brand value (known as “goodwill”) and protect consumers against confusion about the source of goods or services caused by deceptive branding practices. Key Concepts Trademarks are adopted by businesses and then recognized as private property through the operation of law. [Source: Encyclopedia of Consumer Culture; Trademarks]
intellectual property
business of new media
trademarks
concepts