legal issues in entrepreneurship
type: Concept
narrower: trademarks

trademark infringement
type: Concept
broader: trademarks

trademarks
type: Concept
definition: Trademarks are commercial symbols to which legally enforceable rights are attached, which are intended to protect businesses' brand value (known as “goodwill”) and protect consumers against confusion about the source of goods or services caused by deceptive branding practices. Key Concepts Trademarks are adopted by businesses and then recognized as private property through the operation of law. [Source: Encyclopedia of Consumer Culture; Trademarks]
narrower: trademark infringement
broader: legal issues in entrepreneurship
broader: intellectual property
broader: business of new media

intellectual property
type: Concept
narrower: trademarks

business of new media
type: Concept
narrower: trademarks

concepts
type: Collection
type: ConceptGroup
member: trademarks