@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/Ansoff_matrix>
  skos:altLabel "product market differentiation matrix"@en ;
  skos:definition "The Ansoff Matrix, developed by Igor Ansoff in 1957, relates to the products on offer by an organization and strategies for diversification (see Ansoff, 1957). It is a tool that marketers will use if they have an objective(s) for growth, primarily because the matrix offers strategic choices to achieve this. [Source: <a href=\"https://sk.sagepub.com/reference/the-sage-dictionary-of-leisure-studies/n13.xml\" target=\"_blank\" data-id=\"to-sk\">The SAGE Dictionary of Leisure Studies; Ansoff Matrix</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/strategic_planning> ;
  skos:prefLabel "Ansoff matrix"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/Ansoff_matrix> .

<https://concepts.sagepub.com/social-science/concept/strategic_planning>
  skos:prefLabel "strategic planning"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/Ansoff_matrix> .