Asian communication theory refers to the body of literature covering concepts and theories derived from the rereading of Asian classical treatises, non-Eurocentric comparisons, East-West theoretical syntheses, explorations into Asian cultural concepts, and critical reflections on Western theory. This entry will begin with a definition of Asian communication theory and then will examine Asian communication theory in relation to the seven communication traditions that Robert Craig elucidated in 1999: rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, socio-cultural, and critical. [Source: Encyclopedia of Communication Theory; Asian Communication Theory]
Asian communication theory
cultural orientations
concepts
paradigms, traditions, and schools
non-western orientations