semiotic, linguistic, and discursive orientations
social-interactional orientations
critical orientations
interpersonal concepts
Action-implicative discourse analysis (AIDA), developed by Karen Tracy, is the methodological arm of grounded practical theory, an approach that sees the cultivating of communicative practices as the desired end goal for research. Grounded practical theory, growing out of Robert Craig's work on communication as a practical discipline, is similar to Glaser and Strauss's grounded theory. [Source: Encyclopedia of Communication Theory; Action-Implicative Discourse Analysis]
action-implicative discourse analysis
methods