@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/sexuality_in_advertising>
  skos:prefLabel "sexuality in advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/international_alcohol_advertising>
  skos:prefLabel "international alcohol advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/banner_advertisements>
  skos:prefLabel "banner advertisements"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/merchandising_and_licensing>
  skos:prefLabel "merchandising and licensing"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/television_advertising>
  skos:prefLabel "television advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/food_product_placements>
  skos:prefLabel "food product placements"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/designated_driver_advertising_campaigns>
  skos:prefLabel "designated driver advertising campaigns"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/marketing>
  skos:prefLabel "marketing"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/human_communication>
  skos:prefLabel "human communication"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/content_in_food_advertising>
  skos:prefLabel "content in food advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/regulation_of_food_advertising>
  skos:prefLabel "regulation of food advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/branding>
  skos:prefLabel "branding"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/contraceptive_advertising>
  skos:prefLabel "contraceptive advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/advertising_and_aggression>
  skos:prefLabel "advertising and aggression"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/relationship_marketing>
  skos:prefLabel "relationship marketing"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/promotional_tie-ins>
  skos:prefLabel "promotional tie-ins"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/marketing_communication>
  skos:prefLabel "marketing communication"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/purchase_requests_and_advertising>
  skos:prefLabel "purchase requests and advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/effects_of_cigarette_advertising>
  skos:prefLabel "effects of cigarette advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/influence_of_food_advertising>
  skos:prefLabel "influence of food advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/food_advertising,_gender,_ethnicity,_and_age>
  skos:prefLabel "food advertising, gender, ethnicity, and age"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/eating_disorders_and_food_advertising>
  skos:prefLabel "eating disorders and food advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/effects_of_alcohol_advertising>
  skos:prefLabel "effects of alcohol advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/tobacco_advertising>
  skos:prefLabel "tobacco advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/marketing_in_schools>
  skos:prefLabel "marketing in schools"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/Advertising_and_Federal_Communications_Commission>
  skos:prefLabel "Advertising and Federal Communications Commission"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/food_advertising_to_children>
  skos:prefLabel "food advertising to children"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/advertising>
  skos:narrower <https://concepts.sagepub.com/social-science/concept/Advertising_and_Federal_Communications_Commission>, <https://concepts.sagepub.com/social-science/concept/advertising_targeting_of_tweens>, <https://concepts.sagepub.com/social-science/concept/consumerism>, <https://concepts.sagepub.com/social-science/concept/host_selling_and_advertising>, <https://concepts.sagepub.com/social-science/concept/alcohol_product_placement>, <https://concepts.sagepub.com/social-science/concept/eating_disorders_and_food_advertising>, <https://concepts.sagepub.com/social-science/concept/purchase_requests_and_advertising>, <https://concepts.sagepub.com/social-science/concept/designated_driver_advertising_campaigns>, <https://concepts.sagepub.com/social-science/concept/history_of_cigarette_advertising>, <https://concepts.sagepub.com/social-science/concept/influence_of_food_advertising>, <https://concepts.sagepub.com/social-science/concept/branding>, <https://concepts.sagepub.com/social-science/concept/viral_marketing>, <https://concepts.sagepub.com/social-science/concept/sexuality_in_advertising>, <https://concepts.sagepub.com/social-science/concept/phases_of_consumer_development>, <https://concepts.sagepub.com/social-science/concept/content_in_food_advertising>, <https://concepts.sagepub.com/social-science/concept/tobacco_advertising>, <https://concepts.sagepub.com/social-science/concept/marketing_in_schools>, <https://concepts.sagepub.com/social-science/concept/effects_of_cigarette_advertising>, <https://concepts.sagepub.com/social-science/concept/radio_advertising>, <https://concepts.sagepub.com/social-science/concept/advertising_and_aggression>, <https://concepts.sagepub.com/social-science/concept/viewer_age_and_advertising>, <https://concepts.sagepub.com/social-science/concept/sponsored_educational_material>, <https://concepts.sagepub.com/social-science/concept/television_advertising>, <https://concepts.sagepub.com/social-science/concept/food_product_placements>, <https://concepts.sagepub.com/social-science/concept/contraceptive_advertising>, <https://concepts.sagepub.com/social-science/concept/effects_of_alcohol_advertising>, <https://concepts.sagepub.com/social-science/concept/commercials_(advertising)>, <https://concepts.sagepub.com/social-science/concept/promotional_tie-ins>, <https://concepts.sagepub.com/social-science/concept/food_advertising_to_children>, <https://concepts.sagepub.com/social-science/concept/international_food_advertising>, <https://concepts.sagepub.com/social-science/concept/regulation_of_food_advertising>, <https://concepts.sagepub.com/social-science/concept/banner_advertisements>, <https://concepts.sagepub.com/social-science/concept/newspaper_and_magazine_advertising>, <https://concepts.sagepub.com/social-science/concept/merchandising_and_licensing>, <https://concepts.sagepub.com/social-science/concept/cigarette_product_placement>, <https://concepts.sagepub.com/social-science/concept/purchase_influence_attempts>, <https://concepts.sagepub.com/social-science/concept/obesity_and_food_advertising>, <https://concepts.sagepub.com/social-science/concept/international_tobacco_advertising>, <https://concepts.sagepub.com/social-science/concept/relationship_marketing>, <https://concepts.sagepub.com/social-science/concept/adult_mediation_of_advertising_effects>, <https://concepts.sagepub.com/social-science/concept/international_alcohol_advertising>, <https://concepts.sagepub.com/social-science/concept/food_advertising,_gender,_ethnicity,_and_age> ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/human_communication>, <https://concepts.sagepub.com/social-science/concept/marketing>, <https://concepts.sagepub.com/social-science/concept/marketing_communication> ;
  a skos:Concept ;
  skos:exactMatch <https://id.nlm.nih.gov/mesh/D000329.html> ;
  skos:definition "Advertising is traditionally seen as any paid form of nonpersonal presentation and promotion of ideas, goods, or services through mass media such as newspapers, magazines, television, or radio by an identified sponsor. There are many conceptual theories of advertising, but as yet none have emerged to unify practitioners, users, and academics. [Source: <a href=\"https://sk.sagepub.com/reference/sportsmagementmarketing/n4.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Sports Management and Marketing; Advertising</a>]"@en ;
  skos:prefLabel "advertising"@en .

<https://concepts.sagepub.com/social-science/concept/host_selling_and_advertising>
  skos:prefLabel "host selling and advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/advertising_targeting_of_tweens>
  skos:prefLabel "advertising targeting of tweens"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/history_of_cigarette_advertising>
  skos:prefLabel "history of cigarette advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/alcohol_product_placement>
  skos:prefLabel "alcohol product placement"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/obesity_and_food_advertising>
  skos:prefLabel "obesity and food advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/cigarette_product_placement>
  skos:prefLabel "cigarette product placement"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/radio_advertising>
  skos:prefLabel "radio advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/international_food_advertising>
  skos:prefLabel "international food advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/viral_marketing>
  skos:prefLabel "viral marketing"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/viewer_age_and_advertising>
  skos:prefLabel "viewer age and advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/phases_of_consumer_development>
  skos:prefLabel "phases of consumer development"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/newspaper_and_magazine_advertising>
  skos:prefLabel "newspaper and magazine advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/commercials_(advertising)>
  skos:prefLabel "commercials (advertising)"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/sponsored_educational_material>
  skos:prefLabel "sponsored educational material"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/adult_mediation_of_advertising_effects>
  skos:prefLabel "adult mediation of advertising effects"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/consumerism>
  skos:prefLabel "consumerism"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/international_tobacco_advertising>
  skos:prefLabel "international tobacco advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .

<https://concepts.sagepub.com/social-science/concept/purchase_influence_attempts>
  skos:prefLabel "purchase influence attempts"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> .