violence and aggression
concepts
advertising
Although the presence of aggression in television programming has been thoroughly investigated, aggression in television commercials has received considerably less attention from researchers. However, the study of aggression in television commercial content (especially commercials frequently viewed by children and adolescents) is indeed important, given that approximately 15% to 20% of all television content is devoted to commercials, with the average viewer exposed to approximately 60,000 commercials per year. [Source: Encyclopedia of Children, Adolescents, and the Media; Aggression, Advertising and]
advertising and aggression