The placement of different brands of alcohol in movies has a long tradition, and product placements of alcohol also appear frequently in rap songs. Although concerns have been raised about the impact of such placements on adolescent drinking, research is needed to explore the influence of product placements on adolescents' attitudes toward drinking, their perceptions of the normative appropriateness of drinking and the prevalence of drinking, and whether placements influence adolescent drinking behavior. [Source: Encyclopedia of Children, Adolescents, and the Media; Product Placements, Alcohol]
alcohol product placement
concepts
advertising