audience research
definition: News media are increasingly guided by audience research in making decisions about what stories to cover, to what depth, and in what fashion. Critics argue that “happy talk” infotainment is not really news, but some news executives point to research showing that such programming is exactly what many readers and viewers want. [Source: Encyclopedia of Journalism; Audience Research]
broader: consumers and audiences
type: Concept

consumers and audiences
type: Concept
narrower: audience research

concepts
type: Collection
type: ConceptGroup
member: audience research