@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/audience_research>
  skos:definition "News media are increasingly guided by audience research in making decisions about what stories to cover, to what depth, and in what fashion. Critics argue that “happy talk” infotainment is not really news, but some news executives point to research showing that such programming is exactly what many readers and viewers want. [Source: <a href=\"https://sk.sagepub.com/reference/journalism/n34.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Journalism; Audience Research</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/consumers_and_audiences> ;
  skos:prefLabel "audience research"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/consumers_and_audiences>
  skos:prefLabel "consumers and audiences"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/audience_research> .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/audience_research> .