@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/banner_advertisements>
  skos:definition "A banner ad is an advertisement that appears on the Internet. Banner ads vary considerably in size, shape, appearance, and subject matter, but all banner ads take you to the advertiser's Web site if you click on them. [Source: <a href=\"https://sk.sagepub.com/reference/politicalcommunication/n40.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Political Communication; Banner Ads</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/advertising> ;
  skos:prefLabel "banner advertisements"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/banner_advertisements> .

<https://concepts.sagepub.com/social-science/concept/advertising>
  skos:prefLabel "advertising"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/banner_advertisements> .