@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/branding>
  skos:prefLabel "branding"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/brand_equity> .

<https://concepts.sagepub.com/social-science/concept/brand_equity>
  skos:definition "Brand equity is the concept in marketing that refers to the added value endowed to a product or service. Brand equity and related research began to gain attention in the late 1980s in general business management. [Source: <a href=\"https://sk.sagepub.com/reference/sportsmagementmarketing/n70.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Sports Management and Marketing; Brand Equity</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/branding> ;
  skos:prefLabel "brand equity"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/brand_equity> .