brand loyalty
definition: Brand loyalty is defined as a consumer behavior whereby the consumer prefers to continually purchase the same product over time rather than purchase competing products. This behavior usually occurs when the customer believes the brand he or she is purchasing offers a better product or experience than those offered by competitors. [Source: Encyclopedia of Business in Today's World; Brand Loyalty]
broader: marketing
type: Concept

concepts
type: Collection
type: ConceptGroup
member: brand loyalty

marketing
type: Concept
narrower: brand loyalty