group and organizational concepts
social-interactional orientations
psycho-cognitive orientations
cybernetic and systems orientations
Co-orientation occurs when two or more individuals are simultaneously oriented to one another and to something of mutual interest. The assumption is that individuals behave toward each other based on their perceptions of the other's views and intentions regarding the object of mutual interest. [Source: Encyclopedia of Public Relations; Co-Orientation Theory]
co-orientation theory
concepts