@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/competitive_market_analysis>
  skos:definition "Competitive market analysis (CMA) is the analysis of the competing companies within a given industry, usually focusing on the top performers. A CMA of the American soft-drink industry, for instance, would usually focus on The Coca-Cola Company, PepsiCo, and the Dr Pepper Snapple Group; an analysis focusing on the New England region might also include Polar Beverages, Adirondack Beverages, and Cornucopia Beverages, the makers of Moxie. [Source: <a href=\"https://sk.sagepub.com/reference/businesstoday/n204.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Business in Today's World; Competitive Market Analysis</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> ;
  skos:prefLabel "competitive market analysis"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/methods>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "methods"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/competitive_market_analysis> .

<https://concepts.sagepub.com/social-science/concept/marketing>
  skos:prefLabel "marketing"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/competitive_market_analysis> .