@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/consumer_preferences>
  skos:definition "Consumer preferences represent the building block for assessing the value of any good or service relative to another. Once determined, a consumer may or may not wish to reveal a willingness to pay for an item given the asking price. [Source: <a href=\"https://sk.sagepub.com/reference/ethics/n182.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Business Ethics and Society; Consumer Preferences</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing_ethics> ;
  skos:prefLabel "consumer preferences"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/consumer_preferences> .

<https://concepts.sagepub.com/social-science/concept/marketing_ethics>
  skos:prefLabel "marketing ethics"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/consumer_preferences> .