consumer protection
definition: Consumer protection regulation refers to government involvement in the marketplace to protect consumers in commercial transactions from potential harm caused by businesses. The potential harm may arise from the use of unreliable or unsafe products, deceptive advertising, asymmetry of knowledge of products and services, and privacy intrusion in the Internet age. [Source: Encyclopedia of Business Ethics and Society; Consumer Protection Legislation]
broader: marketing ethics
type: Concept

concepts
type: Collection
type: ConceptGroup
member: consumer protection

marketing ethics
type: Concept
narrower: consumer protection