@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/marketing_and_customer_value>
  skos:prefLabel "marketing and customer value"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/customer_relationship_management> .

<https://concepts.sagepub.com/social-science/concept/customer_care>
  skos:prefLabel "customer care"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/customer_relationship_management> .

<https://concepts.sagepub.com/social-science/concept/marketing>
  skos:prefLabel "marketing"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/customer_relationship_management> .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/customer_relationship_management> .

<https://concepts.sagepub.com/social-science/concept/business_of_new_media>
  skos:prefLabel "business of new media"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/customer_relationship_management> .

<https://concepts.sagepub.com/social-science/concept/customer_relationship_management>
  skos:altLabel "CRM"@en ;
  skos:definition "Customer relationship management (CRM) is an organizational approach to business where the most important asset is the consumer. This organizational method, driven by technology, uses software applications to create an intricate system of data, automation, and evaluation to aid companies by improving productivity and enhancing efficiency. [Source: <a href=\"https://sk.sagepub.com/reference/newmedia/n54.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of New Media; Customer Relationship Management</a>]"@en ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/customer_care> ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing_and_customer_value>, <https://concepts.sagepub.com/social-science/concept/marketing>, <https://concepts.sagepub.com/social-science/concept/customers>, <https://concepts.sagepub.com/social-science/concept/business_of_new_media> ;
  skos:prefLabel "customer relationship management"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/customers>
  skos:prefLabel "customers"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/customer_relationship_management> .