@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/statistics_and_data_mining>
  skos:prefLabel "statistics and data mining"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/database_marketing> .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/database_marketing> .

<https://concepts.sagepub.com/social-science/concept/marketing_and_customer_value>
  skos:prefLabel "marketing and customer value"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/database_marketing> .

<https://concepts.sagepub.com/social-science/concept/database_marketing>
  skos:definition "Database marketing is an approach to communicating with customers and prospective customers that relies on the use of sophisticated customer databases. A customer database is a comprehensive collection of information about customers and prospective customers that includes geographic, demographic, and behavioral information. [Source: <a href=\"https://sk.sagepub.com/reference/healthcaremanagement/n185.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Health Care Management; Database Marketing</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/statistics_and_data_mining>, <https://concepts.sagepub.com/social-science/concept/marketing_and_customer_value> ;
  skos:prefLabel "database marketing"@en ;
  a skos:Concept .