@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/differentiated_marketing>
  skos:definition "occurs when the marketer or advertiser targets two or more distinct market segments or customer groups, and then designs separate tailor-made marketing mixes, offers, strategies, or programs for each segment; sometimes referred to as selective marketing or a multiple target market approach. [Source: <a href=\"https://sk.sagepub.com/reference/dictionary-of-marketing-communications/n1032.xml\" target=\"_blank\" data-id=\"to-sk\">Dictionary of Marketing Communications; Differentiated Marketing</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/market_segmentation> ;
  skos:prefLabel "differentiated marketing"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/market_segmentation>
  skos:prefLabel "market segmentation"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/differentiated_marketing> .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/differentiated_marketing> .